Unpretentious is an affordable but quality product range aimed at the price conscious consumer. The new brand identity is impactful and memorable, not particularly sophisticated but cheerful and friendly.

It gives a sense of affordability for consumers looking ‘back-to-basics’ quality products. A pleasantly simple and functional visual identity has been created. Tone of voice and typography is an important part of the identity, simple and straightforward. Big, bold statements that play on the prefix of UN.



Client          Upretentious
Brand Creation, Visual Identity, Graphic Design, Copywriting




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