UNITING SCIENCE AND FITNESS Dr. Chris Spearman is an online transformation
coach and Biochemist. He uses his love of
science and fitness to design training and nutritional programmes that get the most out of the body.
The plus symbol represents a targeted process
as well as a positive and collaborative effort
between client and coach. The visual identity system combines a modern, minimal aesthetic that communicates a technical and functional look and feel. This emphasise its
suitability to science, fitness and exercise and positions Spearman as a premium player in the health, nutrition and fitness industry.