Dr. Chris Spearman is an online transformation
coach and Biochemist. He uses his love of
science & fitness to design training and nutritional programmes that get the most out of the body.
Tasked to create a brand identity that would position Spearman as a premium player in the health, nutrition and fitness industry. The visual identity system combines a modern, minimal aesthetic that communicates a technical and functional look and feel, emphasising its
suitability to science, fitness and exercise. The plus symbol represents a targeted process
as well as a positive and collaborative effort
between client and coach.