FINE TUNING FOR COMFORT AND SAFETY
RideFit are a bike fitting specialist that provide services to cyclists that improve comfort, reduce injury, and overall increase efficiency and performance.
An energetic visual identity was created that conveys technicality and aerodynamics.
The positioning is friendly and approachable while staying professional to entice a 'cycle enthusiast' customer base who want to improve their overall fitness, have fun or reach a personal cycling goal. Includes custom logo marque inspired from the direction of the body while on a bike.